#IPAINT AND DECO EXPRESS SERIES#
Dubonnet Poster Series Dubonnet Wine Poster, 1932ĭOWNLOAD VINTAGE ADVERTISING POSTERS FROM THESE COLLECTIONS!Ī.M Cassandre was indeed a very creative painter.
#IPAINT AND DECO EXPRESS SERIAL#
He was the one to initiate the concept of the Serial Poster – a group of posters that conveys a whole interesting idea through rapid succession.
His remarkable outputs for “Compagnie Internationale des Wagons-Lits” and “Dubonnet” wine company were among the first posters created in a particular way intended to be seen and comprehended from moving vehicles. in London, Bemrose & Sons in Derby and, mainly, Nijgh en Van Ditmar in Rotterdam. Some of his foreign publishers were McCorquodale & Co. He gained an undisputable reputation and has become successful enough to put up his own advertising agency in the 1930s, the Alliance Graphique, producing prolific works for a wide variety of French and foreign clients. But having been convinced by a friend named Maurice Moyrand, who was then the head agent for the Lille L.Danel printing firm, he quit his job in Hachard and started designing posters for the Lille. A.M Cassandre: Best Works & TypefacesĪ.M Cassandre took another leap of his career when he signed a contract with Hachard and Cie in 1924, a firm that had been publishing his pieces up until 1927. His early style used a combination of Art Nouveau’s stylized curves and geometric figures with a touch of sleek and elegance. A.M Cassandre – Au Bucheron, 1923 Nord Express, 1925 Grand Sport Poster, 1925 Restaurez Vous WAGON BAR, 1932 Paris by A.M Cassandre, 1935Ī.M Cassandre’s early style was generally influenced by cubism and surrealism, in which he created upon the award-winning ‘The Woodcutter’ or the ‘Au Bûcheron’ (1923), the ‘Nord Express’, the ‘Grandsport’ (1925), the ‘Restaurez-vous au Wagon-Bar’ (1932), the ‘Paris’ (1935), and some more of his posters from early 20th century. It was then printed in a very large format in numerous copies and was distributed throughout Paris. A.M Cassandre illustrated an early piece that brought him fame, the “Au Bucheron”, a poster which was created for a cabinet maker, after winning first prize at the 1925 Exposition Internationale des Arts Décoratifs et Industriels Modernes. He had the opportunity to work for a printing house in Paris where he started signing his artworks, particularly posters, under the name “Cassandre”.īy 1922, he was able to move into his own art studio and designed even more posters of his own unique style inspired by cubism and surrealism.
To support his own living, he discovered and took advantage on the popularity of posters for advertising, which was all the rage in Paris in the late 1910s. He worked toward different career paths such as being a graphic designer, poster artist, painter, and a stage designer. With so much passion, he also entered the independent studio of Lucien Simon then continued formal schooling in the Académie Julian. In 1918, he enrolled in the prestigious Ecole des Beaux-Arts to begin his studies in the field of Arts. He spent his childhood years living and roaming between Russia and France, before he finally moved to Paris with his parents in 1915. His Early LifeĪdolphe Jean-Marie Mouron, aka A.M Cassandre, was born on the 24th of January 1901, in Kharkov, Ukraine, to his French parents. It is characterized by the use of angular, symmetrical geometric forms. Art Deco, as defined, is an elegant style of decorative art, design and architecture which began as a Modernist reaction against the Art Nouveau style. A.M Cassandre is an exceptional French artist, painter, and designer in the Art Deco era.
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