

Marketers and business users can adjust campaigns by using he web-based experience. Thus, it replaces all other marketing tools you have been using to reach your customers.

You can choose any channel you like – email, SMS, push, voice message. After you launch a campaign, choose a message channel, you wait till the service collects performance info.Īmazon Pinpoint unites all of the well-known marketing communication channels at one place. Transacational messages can be sent to individual customers specifically. The algorithm is very simple – you feed your customer-related info into the system, the system segments your audience into targetable groups, you set up campaigns according to your purpose. In short, Amazon Pinpoint is a system which helps you connect with customers over multiple channels, such as email, SMS, push, voice or in-app messaging. It is said to be easy to set, easy to use and use to tune for a specific purpose. This time Amazon offers us a new multichannel marketing communication service, known as Amazon Pinpoint.

Amazon never stops offering its sellers new features to implement effective customer engagement strategies.
